#Yes Snowboards, headquartered in Switzerland, has hired Ryan Bachman as sales director for North America, overseeing nationwide for the brand and managing retailers, key accounts and #Yes sales teams.
A snowboarder, Bachman has worked in the industry for his entire career, starting in a retail shop and growing into his long-time role of 20 years at ThrityTwo before joining #Yes. Bachman will also continue his role as ThrityTwo’s sales director.
Halldor Helgason of #Yes Snowboards, said, “So hyped to have Ryan Bachman with us at #Yes Snowboards! He knows what’s up and gets the brand — it’s always fun to ride and hang with him!
“#Yes exists because the founders want to have the most fun humanly possible while riding sideways on creative snowboards and bindings. They are on a mission to inspire snowboarders worldwide to send it each and every day. If you know Bachman, you know his mission is to send it every day, too! Ask any rep or rider who’s been boarding or on the road with him, and they’ll confirm it.”
Yes Snowboards, was founded in 2009 by UnInc riders David Carrier-Porcheron, Romain De Marchi and JP Solberg after leaving Burton Snowboards in collaboration with Nidecker. The company is part of the Nidecker Group, along with Jones Snowboards, Now Bindings, Nidecker, and Flow.
Image courtesy #Yes Snowboards
