Yellow Dog Flyfishing Adventures, the Bozeman, MT-based fly-fishing travel vacation company, acquired Fins & Feathers, a fly shop in Four Corners, eight miles west of Bozeman.
Yellow Dog assumes ownership of Fins & Feathers on November 1, with retail operations and the fly shop continuing at its current location.
Founded in 2000, Yellow Dog is a specialty booking company focused on fly-fishing travel in freshwater and saltwater, sending anglers “to more than 240 different lodges and outfitting destinations in 36 countries.”
“Yellow Dog has always put our customers first,” said founder and CEO Jim Klug. “The one gap in our service offerings has been the ability to ensure customers have the proper flies, equipment and apparel for every destination we offer, be it close to home or halfway around the world. By acquiring Fins & Feathers, we can now pair specific gear and equipment with the most relevant information for our entire line-up of locations. We believe this acquisition will complete the circle for the overall Yellow Dog customer experience.”
Klug added that the expansion and diversification would better protect Yellow Dog customers, staff and the overall business from future uncontrollable disruptions, like the company experienced during the pandemic.
Fins & Feathers first opened in late 2000. In early November, the company will be rebranded as Yellow Dog Outfitters. Toby Swank, owner and founder said, “We are excited to be joining the team at Yellow Dog and helping them continue to evolve as one of the premier brands in fly fishing. Our Bozeman-based businesses have worked closely over the years to engage the local fly-fishing community while finding creative ways to add value to our shared customer’s fly-fishing experiences. This is the next step in that process, and we are thrilled to be a part of the Yellow Dog family. Like Fins & Feathers, Yellow Dog was founded and created in Bozeman and has been a part of the local scene for more than two decades. This is the perfect fit, and one which will benefit our customers, employees and the fly-fishing industry as a whole.”
Photo courtesy Yellow Dog Fly Fishing
