Yamaha U.S. Marine Business Unit hired Monica Arroyave as division manager of its Marine Business Planning, responsible for aligning the unit’s strategic objectives across the organization. Arroyave will also offer analysis and insight on mergers and acquisitions.
“Monica is a strong asset to the Marine Business Planning Division. Her experience and unique skillset will help Yamaha better serve our dealers, builders, customers, and the marine industry overall as we continue to strengthen our business,” said Andrea Tetto, director of Marine Planning, Yamaha U.S. Marine Business Unit. “Monica’s unique perspective will help us grow our team and continue to foster improvements in a dynamic business environment.”
Before joining Yamaha, Arroyave was a global sales and marketing executive for Michelin North America, Inc. She has over 15 years of experience in B2B marketing, product management, market intelligence, strategy, sales and marketing for companies including Michelin North America, Inc., Gilbarco Veeder-Root Company, AB Volvo and Cummins, Inc. Arroyave also gained B2C sales and marketing and supply chain experience through positions held with Procter & Gamble Company and Grupo Nutresa S.A.
Arroyave reports directly to Tetto.
Yamaha’s U.S. Marine Business Unit, based in Kennesaw, GA., is responsible for the sales, marketing, and distribution of Yamaha Marine products in the U.S., including Yamaha Outboards, Yamaha WaveRunners, Yamaha Boats, G3 Boats, and Skeeter Boats.
Images courtesy Yamaha Marine
