Yamaha Motor Co., Ltd. (YMC), has announced that Craig Hewitt, chief operating officer of YMFUS, was promoted to president and CEO effective February 1, 2022.

Hewitt joined Yamaha in 2020 to support the company’s growth in the Powersports and Marine segments. Before joining Yamaha, he was CEO of Carfinance.com, a direct-to-consumer auto finance platform. His experience in consumer finance spans 25 years and includes leadership roles with GM Financial, HSBC Auto Finance and Capital One Auto Finance.

While his predecessor Jeff Young’s role was building YMFUS, Hewitt’s vision is to strengthen the company with technology, expand opportunities for new customers and invest in its core competencies—loan origination, loan servicing and risk management

“I am truly honored to be named President and CEO of Yamaha Financial Services,” saidHewitt. “Our business has changed and evolved dramatically during the past two years, and I couldn’t be more excited to lead our team at YMFUS during this time of truly great opportunity and expanding engagement with our customers.”

YMC also announced that former YMFUS President and CEO Jeff Young, will transition to Chairman, YMFUS, and, concurrently, has been named Executive Officer at YMC. In his new role, Young is responsible for all YMC group finance companies in North and South America, Europe, Asia, and Australia.

Young joined YMFUS in 2014 as EVP, chief operating officer and helped start the company which launched five businesses in its first five years. Promoted to President in 2018, today the company has close to 200 employees. In 2020, Young was appointed deputy executive officer of YMC and vice chairman, financial services global execution transformation.

Photo courtesy Craig Hewitt