Yakima is sponsoring the 2005 Pro Cycling Tour, which hosts some of the nation's largest most respected cycling events in the United States and features the world's top professional cyclists including Tour de France champion Lance Armstrong and members of the U.S. Olympic Cycling Team.
“Supporting the cycling community continues to be a top priority for Yakima,” said Mike Steck, director of marketing for Yakima Products. “Through the PCT, we will reaffirm Yakima's commitment to the expansion of the road cycling community. Additionally, we plan to use this opportunity to conduct an open dialogue with cyclists about rack design and performance and will bring their comments back to our research and design team. We appreciate having the opportunity to be part of this respected event.”
Featuring the world's top cyclists, the PCT has quickly become the most prestigious cycling series in the United States, drawing over a million spectators nationally.
Throughout the series, Yakima racks will be featured on over 20 official race vehicles, made up of team cars and vehicles driven by race officials. The PCT will cover over 550 miles, awarding over $300,000 in prize money. Tour races will be televised both national and globally through the Outdoor Life Network and local network affiliates.
“Yakima is an established name with extensive roots in the cycling community,” noted Joan Hanscom, marketing director at the PCT. “We need a quality rack that can efficiently transport performance equipment without a worry. Yakima fits the bill and will be an excellent long-term partner. We are happy to have them on board.”
