Yakima has entered into a new partnership with Meyer Distributing, the distributor of specialty automotive parts to retailers and dealers, with which it had a previous relationship, offering Yakima products to Meyer’s network of retailers.
“We see a growing opportunity across the aftermarket automotive segment to help consumers continue to accessorize their vehicles to support their outdoor endeavors,” said Eric Roesinger, channel director, International and Developing Markets, Yakima. “This is the perfect opportunity to renew our relationship with a dynamic, trusted distributor like Meyer.”
The partnership introduces a new option for dealers looking to offer Yakima products but who are not in a position to stock the entire product assortment by adding a few Yakima items to existing orders and realizing freight savings due to Meyer’s extensive distribution network and operations.
“Renewing this partnership with Yakima has been at the top of our list for years,” said Nicholas Gramelspacher, VP, Brand Strategy, Meyer. “The growth and diversity we’ve experienced in the past several years with Overlanding, e-bikes, marine, and more, make the timing of this partnership never more important. We’re so excited to be back with team Yakima.”
