Yakima named Mike Steck, formerly senior marketing director, to the new position of senior director for customer marketing and sustainability.
“Combining marketing, customer service and sustainability under a single leader will help us deliver a consistent and focused message to the marketplace as we execute a powerful array of initiatives that are driving growth, business improvement, and conservation efforts,” said Yakima CEO Jerry Heinlen.
“Mike is an asset to our brand and a key leader in developing strategies that will take us to the next level of consumer marketing, customer service and conservation,” said Ron Ten Berge, vice president of sales and business development for Yakima. “He has been a key contributor to Yakimas recent business optimizations and is at the center of our sustainability programs, the results of which are evident in the way we do business today. He is the right person, leading a terrific team.”