Yakima is launching the company’s first ambassador program, the Yakima RackPack, a select group of athletes and everyday adventurers. The new ambassadors will be sharing tips and tricks from the road, travel stories and more throughout the year through Yakima’s website, blog, social media channels and public events.
“We’re super excited about our inaugural RackPack crew, who represent the wide variety of lifestyles and personalities that Yakima embodies and–most importantly–exemplifies that anyone can get out there and make the most of their gear and lead an adventurous lifestyle. Our ambassadors are aspirational yet highly relatable to everyone,” said Summer Henderson, brand director at Yakima.
“From a vanlifer to a two-time Bassmaster Champion to a couple of Insta-famous canines, the RackPack truly embodies Yakima’s personality, versatility and everyday accessibility. The RackPack will share their expertise to help educate on everything from family camping to traveling with dogs to how to land that trophy bass and much more,” noted Henderson.
The Yakima 2018 RackPack line-up includes:
- Jordan Lee (@jleefishing) – 2017 & 2018 Bassmaster Classic champion
- Brianna Madia (@briannamadia) – Vanlifer extraordinaire
- Loki the Wolf Dog (@loki_the_wolfdog) – Adventure dog and road traveler
- Nick Goepper (@nickgaper) – Two-time Olympian freestyle skier medalist (including Silver at the 2018 PyeongChang Winter Olympics), X Games medalist and truck zealot
- Diego Huerta (@diegohuertaphoto) – Austin, TX-based bilingual photographer and self-proclaimed nomad
- Henry the Colorado Dog (@henrythecoloradodog) – Adventure dog along with his sidekick, Baloo the cat
- Rachel Strait (@rachelstrait1) – Professional Enduro mountain bike racer
- WildRootsOutdoors (@wildrootsoutdoors) – Utah-based family with parents Nate and Candice and their four young sons, ages 3-9
- Yogaslackers (@yogaslackers) – Yoga/slackline gurus Sam & Raquel
For full profiles of each ambassador, go to explore.yakima.com/ambassadors.
“Yakima has always pushed this concept that there is space for all of us in the outdoors. You don’t need a certain kind of car, skill level or image to use their products. If it gives you joy, it’s already an adventure,” said RackPack member Brianna Madia. “I think Yakima has such a wonderful ‘come as you are’ outlook, and it’s one I feel so strongly drawn to. I’m stoked to be a part of the RackPack and stand beside some amazing adventurers, both big and small.”