Yakima has announced a partnership with GE Money Sport’s consumer financing program to provide special financing options for many consumer products and services. With the GE Money Sport Card, participating Yakima dealers will provide customers instant credit and financing options for their rack and outdoor gear purchases made specifically with that retailer. Furthermore, participating dealers will have the flexibility to develop their own financing promotions specific to their consumer audience. Both Yakima and GE Money will be present at the Interbike trade show in Las Vegas, Sept. 24-26, to discuss the new program.
“The GE Money Sport Card gives dealers another competitive tool to build relationships with their consumers,” said Ron Ten Berge, vice president of sales and business development for Yakima. “Not only will we continue to supply first class products, but also, provide Yakima consumers with more options to make their rack purchases while putting more money in our retail partners pockets.”
The GE Money Sport card, managed by GE Moneys Sales Finance unit, provides approved consumers immediate credit lines within minutes from $1,000-$10,000 on purchases over $199 with the ability to take advantage of promotional periods such as no interest if paid within six months. Consumers receive a personalized card with the retailers name imprinted on it within a few days. Throughout the year, Yakima will sponsor a portion of the promotional financing offers in order to drive retail foot traffic, helping its dealers to move product off the shelves.
“We are dedicated to helping Yakimas dealers build their businesses through repeat purchases and customer loyalty, while enabling their customers to spend more dollars,” said Dennis Murphy, vice president of GE Moneys sporting goods industry. “We share Yakimas passion for the outdoors and look forward to a long-term partnership.”
