Yakima has partnered with the Lance Armstrong Foundation to create LIVESTRONG endcaps, which showcase LAFs logo and fit on Yakima round bars. Yakima will donate 100% of all profits from all endcap sales directly to supporting the Foundation.
“The Lance Armstrong Foundation has taken great strides in making the fight against cancer a national priority,” said Mike Steck, senior director of marketing for Yakima. “We are proud to help broaden LAFs mission though our vehicle racks. “Like many, our employees have also been personally touched by cancer and wanted to do something to help those fighting the disease. This partnership enables our customers to show their support for the Foundation while doing something they love — getting outdoors.”
“The LAFs mission is to inspire and empower people affected by cancer, and we are grateful to Yakima for its support of our efforts,” said Doug Ulman, president of the LAF. “Yakimas new customizable endcap is not only a way to share our LIVESTRONG message, but also, enables outdoor enthusiasts to show support for people affected by cancer.”
