YakAttack, LLC hired Joe Butler as VP of sales. Butler was previously the owner of Black Creek Outfitters, headquartered in Jacksonville, FL. He brings 30-plus years of business development and watersports retail experience to the position.
Butler’s responsibilities include developing and overseeing all sales channels, including the company’s retail network, OEM relations and e-commerce outlets.
While at Black Creek Outfitters, Butler created a retail organization centered around the customer experience and data-driven decision-making. In 2015, Black Creek was named Most Innovative Retailer by the Grassroots Outdoor Alliance.
“We’re excited to have Joe on board,” said YakAttack’s CEO Luther Cifers, “In a rapidly changing retail environment, Joe’s experience will be critical in helping us continue to develop and strengthen our distribution network. We see significant opportunities in specialty retail and big box distribution as well as the OEM manufacturing arm of our business, and bringing on an executive of Joe’s caliber to develop those opportunities was an important strategic step for our team. Joe’s experience, paired with his entrepreneurial spirit and customer-centric philosophy, makes him uniquely suited for this opportunity.”
