Pure Barre, an Xponential Fitness brand, is opening its first location in Mexico. The inaugural location is expected to open in early 2025 in Mexico City with more locations in the planning stages. This move marks Pure Barre’s second international market outside of North America, with the brand’s first location in Japan set to debut later this year.
Behind the Master Franchise Agreement for Mexico is a current Master Franchisee team developing StretchLab and Rumble in the country as well.
“Mexico is a major emerging market for boutique fitness, and we believe Pure Barre’s pioneering barre method and industry leading offering has a bright future there,” said Bob Kaufman, president of international, Xponential Fitness.
Driving Pure Barre’s expansion in Mexico is Enrique Lopez, general director, Boutique X Fitness Studios, who has extensive experience in the fitness space with previous roles at Les Mills Mexico and Kinezis Mexico.
“Pure Barre is one of the most popular boutique fitness concepts in the U.S. and we cannot wait to bring this incredible leading brand and workout to Mexico, continuing the diversification of our high-end portfolio of brands,” said Lopez.
Image courtesy Pure Barre
