Xponential Fitness, Inc. signed a Master Franchise Agreement in France for its Club Pilates brand, the company’s 19th international agreement outside North America. The deal, signed with TCMP Fitness, LP and its partners Susan and Chris Fichaud, allows the master franchisee to license a minimum of 75 Club Pilates studios in France over the next ten years.
The master franchise partners have eight years of experience bringing the Club Pilates brand to local markets and assembling teams. They also recently signed master franchise agreements to develop Club Pilates in Ireland and Switzerland. TCMP Fitness, LP is Xponential’s third domestic franchisee to expand internationally.
Allied Market Research projected that the European Pilates & yoga studio market would reach $71.2 million by 2030.
“France is the third largest fitness market in Europe, and Club Pilates is perfectly suited to appeal to discerning French consumers looking for an outstanding workout and a supportive community of like-minded customers,” said John Kersh, chief international development officer of Xponential Fitness. “We have high expectations for Club Pilates in France, and we are excited to continue to support Chris and Susan on their long-term development and franchising efforts.”
“We are thrilled to bring Club Pilates to the vibrant market of France, where health and wellness are cherished values,” said Susan and Chris Fichaud. “Xponential’s support and guidance have allowed us to grow our presence from one studio to the entire North Houston area and three countries across Europe. With a passionate team and a proven business model, we’re excited to expand the Club Pilates brand and empower communities across the country to embrace the transformative power of Pilates.”
Photo courtesy Xponential Fitness
