Xponential Fitness, Inc. has signed a Master Franchise Agreement in Japan for CycleBar.
The agreement, signed with Xponential’s Master Franchisee for Club Pilates in Japan, gives the franchisee the opportunity to license at least 30 CycleBar studios in Japan over the next ten years. It follows recent announcements of new master franchise agreements by Xponential Fitness for the UK and Mexico. The new studios will expand CycleBar’s international footprint outside North America to three countries, following franchise agreements in Australia and New Zealand.
The first CycleBar studio in Japan is expected to open in 2023.
The Master Franchisee for CycleBar in Japan is entrepreneur Naoki Shimabukuro, CEO, Club Pilates Japan Co., Ltd. Shimabukuro is the Founder of Idealink Corp. The addition of CycleBar will expand on his footprint in the Japanese market where Club Pilates has eight studios open and several more scheduled to open by the end of 2022.
In 2020, CycleBar signed a master franchise agreement for Australia, its first step outside North America, where the brand now has six studios in operation. That agreement was subsequently expanded to include New Zealand where the first studios are expected to open in 2023.
CycleBar is backed by Xponential Fitness, which franchises other boutique fitness brands, including Pure Barre, Club Pilates, StretchLab, Row House, YogaSix, AKT, Rumble, BFT, and Stride.
