Xponential Fitness, the parent of Club Pilates, Pure Barre and CycleBar, officially announced the launch of its GO platform, which brings live and on-demand content across boutique verticals to members. Brands within the Xponential Fitness portfolio also include StretchLab, Row House, YogaSix, AKT, and STRIDE, all of which have a GO platform that can be accessed through the brand’s individual apps.
“After almost a year of development and production at the newly established X-Studio in Irvine, we are excited to officially roll out premium digital offerings across all of our brands,” said Garrett Marshall of Xponential Fitness. “The market is saturated with digital fitness options that provide great convenience. However, we are confident GO will stand out from the crowd by being the first to match that convenience – and affordability – with an experience and the proven results that have been acquired over 19 years of these brands’ existence and 1,500 locations.”
GO gives users access to more than 1,700 pieces of content from the eight Xponential Fitness brands as well as third-party content from partners like Aaptiv and HyperIce for under $30 a month. Designed by the same team that developed Xponential’s in-studio workouts taught by master instructors known as X-Pros, the classes range from 10-to-90 minutes and encompass all fitness levels. Some classes require equipment. New material is added every week.
“For consumers living a life on the go or seeking more variety in their fitness routine, GO is the perfect complement to any membership at one of our brick-and-mortar studios,” said Marshall. “It also serves as a great way for the general public to maintain their health and fitness during these unprecedented times in which some people are nervous about jumping right back into the live studio experience.”
More information about Xponential’s digital offerings is available here.
Photo courtesy Xponential Fitness
