Xponential Fitness, Inc. announced the nationwide launch of XPass, a fitness class subscription service, and Danyal Ali as president of XPass. Xponential’s brands include Pure Barre, Club Pilates, CycleBar, Rumble, YogaSix, StretchLab, Row House, AKT, STRIDE, and BFT.
Ali comes to Xponential with leadership experience from companies including Groupon and Gympass, where he led strategy and analytics, hyper-growth initiatives and go-to-market efforts. Prior to Xponential, Ali held a leadership role at Blink Health.
“After seeing great success with XPass in various test markets across the country, we are excited to officially roll the platform out on a national scale,” said Sarah Luna, president, Xponential Fitness. “With XPass, you can be a yogi on Tuesdays, a runner on Thursdays, and a dancer on Saturdays. We’ve built up great breadth in the world of mind-body balance, endurance, fitness, and strength across varying exercise brands, and XPASS gives members the flexibility to seamlessly experience all that Xponential has to offer. We’re also excited to have Danyal Ali join our team and spearhead XPass’ continued growth and success.”
“I am thrilled to be joining the Xponential team to lead XPass,” said Ali. “Through XPass, we are able to cater to consumers that value flexibility across premium fitness offerings at thousands of locations with just one simple digital subscription. We are excited to introduce boutique fitness to an entirely new customer base with subscription levels that suit a wide range of consumers as we further Xponential’s mission to make boutique fitness accessible to everyone.”
