Xponential Fitness announced the acquisition of Rumble. Rumble joins the other eight brands under the Xponential Fitness umbrella including Pure Barre, Club Pilates, CycleBar, YogaSix, StretchLab, Row House, AKT, and STRIDE.
Founded in 2017, Rumble delivers 45-minute, 10-round, full-body strength and conditioning workouts designed around the use of water-filled, teardrop-style boxing bags. The company was started in Chelsea in New York City and has since expanded into Los Angeles, Washington DC, Philadelphia, Palo Alto, and San Francisco, with a Chicago location coming soon.
Xponential Fitness plans to franchise the concept. Rumble has acquired brand loyalty in part to attracting celebrities including Justin Bieber, Selena Gomez, Kendall Jenner, Hailey Baldwin, Jason Derulo, David Beckham, and Kevin Hart to its studios.
“With its premium, world-class boxing experience, cutting-edge virtual workout platform, and celebrity reach, Rumble is a fantastic fit for our robust lineup of industry leaders across boutique fitness,” said Anthony Geisler, CEO of Xponential Fitness. “By adding Rumble to the Xponential portfolio, we’re opening up another core modality for our members to help them reach their health and fitness goals within our family of brands, as well as creating opportunities for entrepreneurs to bring this engaging workout to their market.”
In February, Rumble launched Rumble TV, a live, on-demand workout platform.
“We are thrilled to announce our deal with Xponential,” said Andy Stenzler, co-founder, Rumble. “They are certainly the premier franchisor in our industry and thus the perfect partner to bring the Rumble experience across the globe.”
“Our loyal Rumble customers will love being part of the amazing family of Xponential brands that will cater to all of their fitness needs,” said Ashley Camerini, CEO, Rumble. “We are looking forward to seeing Rumble grow with such an incredible industry leader.”
Backed by Anthony Geisler and Snapdragon Capital Partners, Xponential Fitness saw growth over the past few years, opening 917 franchise territories and 394 new locations in 2019 and 263 franchise territories and opening 240 new studio openings in 2020. In 2021, the brands will continue to focus on accelerating growth domestically and internationally. Notable recent international debuts include five brands in Saudi Arabia, including Club Pilates, Pure Barre, AKT, YogaSix, and CycleBar, Club Pilates locations in Japan and South Korea and its first CycleBar studio in Australia. New franchise agreements signed will also bring Xponential studios to Germany, Singapore, Spain, and the Dominican Republic.
Photo courtesy Rumble
