Barefoot shoe company, Xero Shoes, which was featured on the ABC business/reality show, Shark Tank, will be at the Outdoor Retailer trade show, July 31-Aug 3, 2013 in booth PV449.
Co-founders and husband-and-wife team, Steven Sashen and Lena Phoenix will be at the company booth in the New Product Pavilion to share their experiences of being on the hit show, and walking away from a $400,000 offer from Kevin “Mr. Wonderful” O’Leary.
Says COO, Phoenix, “Even without a deal Shark Tank dramatically accelerated the growth of our business.”
Since taping the show, for example, Xero Shoes hired Dennis Driscoll, a 35-year industry veteran who co-founded Avia Footwear and most recently was head of Global Product Design for Crocs.
“With Dennis’s help,” says CEO Sashen, “we’ve developed four new products that we’re launching at Outdoor Retailer. These are variations of our barefoot sandal technology that are much more retail friendly, and allow the customer to simply grab a sandal off the shelf, put it on their foot, and immediately experience the fun and benefits of authentic barefoot movement.”
Feel The World, Inc. is based in Boulder, CO
