Xcel Wetsuits hired Johnny Gothard to head its e-commerce business in the U.S. and international markets. Most recently, Gothard was director of e-commerce at Rip Curl.

Gothard reportedly has over a decade of experience in the digital space, having also worked at Celtek and Surfline.

Said Xcel’s Chief Marketing Officer Ian Stewart, “We are seeing incredible growth across all of our digital channels, so it’s perfect timing to bring a surf industry heavyweight into the mix to help us continue to scale. Johnny will guide our e-comm growth in the U.S. and in key markets around the world.”

Gothard added, “The chance to join a core surf brand like Xcel is super exciting, particularly as they kick off aggressive plans to scale their digital presence. I couldn’t be more stoked.”

Xcel Wetsuits, based in Haleiwa, HI, is owned by Wedge Brands.

Images courtesy Xcel Wetsuits