X-Bionic reported that Olympic gold medalist and three-time Alpine World Cup champion Marco Odermatt has become an investor in the Swiss apparel specialist. The amount of the investment was undisclosed.
X-Bionic said Odermatt’s extensive experience will provide valuable strategic insights that will drive product innovations and inspire the sports community. Notable accomplishments for X-Bionic this summer included the launch of TerraSkin, its first trail running shoe, and the introduction of the brand in the North American market.
The Swiss skier has worn X-Bionic throughout his career.
“The products from X-Bionic have been with me my entire career and are an integral part of my achievement,” said Odermatt. “They serve as the first layer for my body, whether I’m training or competing in summer or winter. That’s why it’s particularly crucial for me to not only feel comfortable in them but also allow me to perform at my best.”
X-Bionic’s CEO Maximilian Lenk said, “We are excited to elevate our close partnership with Marco to the next level and welcome him as an investor. His relentless pursuit of excellence, both on and off the slopes, inspires us as a team. Marco’s passion for pushing boundaries aligns perfectly with us and our ambitions. Together, we will captivate athletes year-round, with groundbreaking performance gear. We have great plans for our journey with Marco.”
