Wren Sports LLC, a sales, marketing, product development and sourcing company in the bicycle, motorcycle and sports recreation business, partnered with the 9:Zero:7 Factory Team and its lead fatbike rider Will Ross.
The team will ride the Wren carbon cockpits to finish out the winter season, and will add the Wren suspension fork in the spring.
“Bikes have been a major part of my life since I was four,” said Ross. “My dad took me out on single track as soon as I got my training wheels taken off and that’s when my passion for bikes began.”
“We are very excited to have Will, Jamey and the 9:Zero:7 Factory Team riding Wren,” said Wren Sports Founder Kevin Wren. “9:Zero:7 is now offering Wren options for their bikes and when Will saw the products, he jumped at the chance to ride them.”
In 2016, Ross won the Fat Bike Birkie, White Mountains 100, Frosty Bottom 50 and the Icy River Rampage, while finishing second in the Arrowhead Ultra 135.
“To race for hundreds of miles, you need to be meticulous about your equipment, otherwise you have hundreds of miles to be frustrated with your equipment,” said Ross. “That’s how the 9:Zero:7 Factory Team was created, the best fat bike racers wanting to be on the best bike. And now that we have partnered with Wren Sports, we know we’re riding the best.”
