Worth, Inc. (Worth-Canada) and Softball Canada, have reached a new long-term agreement that will begin January 2004. Worth will now be the Official Ball used at Softball Canada's FastPitch and Slo-Pitch Canadian Championships, as well as National Team Programs.
“Softball Canada is very pleased to have reached a long-term agreement with Worth-Canada to become our Official Ball beginning January 2004”, states Hugh Mitchener, CEO, Softball Canada. “We are looking forward to promoting Worth and their quality products through all our programs. Worth has shown a tremendous commitment to the sport worldwide and particularly here in Canada”.
Randy Beatty, Worth's Canadian Sales Manager, is “extremely excited about this agreement, and is looking forward to working with Softball Canada”. This agreement will compliment Worth's existing Sponsorship of the Canadian National Men's FastPitch Team as the Official Sponsor.
Hugh commented that, “Softball Canada is delighted to endorse Worth's ball line, effective for the 2004 season. Worth's product selection will offer a model suitable for every playing level”.
Softball Canada is recognized by the International Softball Federation and the Government of Canada as the exclusive national sport governing body for softball in Canada. Softball Canada's mission is to provide a range of opportunities for athletes, coaches, officials, and Provincial/Territorial associations through the development of programs and services at the National and International level.
