World Triathlon Corporation (WTC), owners of the global Ironman and Ironman 70.3 Event Series, is expanding operations in the People's Republic of China, where it is expanding its partnership with EMAX Enterprises Limited to expand events.

EMAX and its co-founders, Robert Vernon and Ji Dongning, led the launch of Ironman and 70.3 Events, in China. Through EMAX's vision and nurturing, these events have developed from concepts to major international events in just three years. WTC will now license the events to new operators in order to allow the company to develop new properties in China.

“Thanks to EMAX's relationships and guidance, we have successfully established Ironman racing in China,” said WTC Managing Director Asia Pacific, Murphy Reinschreiber. “Through the last five years, I've worked very closely with EMAX and understand the complexity and perseverance required to introduce a concept that was completely unknown, such as Ironman, to China. Throughout this process, Robert Vernon and Ji Dongning answered every challenge with grounded, long-term solutions. Rather than EMAX continuing to focus solely on our established Ironman races, we've reached an agreement for EMAX to essentially act as our business development arm in China and focus on our other brands such as IronKids and Iron Girl. This is the best use of EMAX's talents given our future growth plans in China.”

EMAX Enterprises Limited is a Hong Kong company with offices in Shanghai and Vancouver. Its mission is to facilitate bilateral business relationships with Chinese entities and to enable its clients to succeed in formulating and executing a sound China business strategy.


“Our expertise,” said Robert Vernon, “is in navigating the political and governmental obstacles to doing business in China. We are glad to be continuing that work for WTC in support of its broader China strategy.”