Woox, the manufacturer of rifle stocks, knives, axes, and accessories based in Hickory, NC, has retained Elite Outdoor Sports, based in Alta, WY, for representation in the hunting and shooting sports channel.
The partnership follows the hiring in April of Ben Fleming, formerly VP of sales at Bergara/BPI Outdoors, as CEO.
“This is a critical step in our U.S. growth strategy,” said Fleming. “Elite Outdoor Sports brings a deep understanding of the premium firearms and outdoor markets. Their track record in growing new dealer and distributor relationships, as well as their reputation for excellence, makes them the perfect partner to help us scale thoughtfully and with impact.”
Image courtesy Woox
