Just six months after leaving Confluence in January 2008, Kelley Woolsey is back in the water. Woolsey has joined Pelican International in Montreal, Canada as director of sales and marketing. Woolsey, who worked at the family-owned O’Neill surf brand early in his career, was drawn to Pelican’s family business approach.

Pelican, better known for more mass market recreational kayaks, pedal boats and fishing boats is making a case for the brand with specialty retailers.