Woolrich has inked a deal with Newman International Group of Melbourne, Australia, as the brands agent for Australia and New Zealand. Woolrich currently has licensing agreements in place covering the European and Japanese markets.
Commenting on the signing, Dennis Marxen, Woolrich Vice President – International & Home Licensing, said, “We are very pleased to have Newman International Group on board as our licensing partner for Australia and New Zealand. Newman International Group is the leading licensing agency in Australia, and will be solely responsible for launching and managing the Woolrich brand. Tony Newman and his team bring a proven record of success.”
Tony Newman, Chairman – Newman International Group, stated, “We are excited to be working on a heritage brand, celebrating 175 years of history. We are looking forward to working with Woolrich on a number of exciting opportunities in Australia and New Zealand”
Directing the Woolrich program for Newman International Group is Scott Munn. Munn will be exploring a range of categories including apparel, footwear and fashion accessories.
Newman International Group is the first and only full-service Australasian brand management agency. They are responsible for over $200 million in annual retail sales and their portfolio includes a number of world renowned brands such as Benetton, Andy Warhol, Ford and Marykateandashley. Over the past two decades, they have built enviable relationships with licensees, retailers, broadcasters, publishers and promotional partners. With 18 years experience and offices in both Australia and New Zealand, Newman International Group is now one of the largest independent licensing companies in Australasia.