Woolrich named Todd Snyder, founder of Todd Snyder New York, as creative director of its new Woolrich Black Label collection.

The American menswear designer will oversee style for the brand’s Heritage and Technical collections under the new umbrella name Woolrich Black Label by Todd Snyder. Andrea Canè, the U.S. outdoor apparel label’s longtime creative director, will take on the brand’s new role as creative advisor.

Snyder will continue as executive vice president and chief brand officer of Todd Snyder New York, a wholly-owned subsidiary of AEO, Inc., overseeing the business.

“I wore Woolrich as a kid and was proud to design with their fabrics at my various jobs in the fashion world. Woolrich is a prime example of a company which has deep roots, and I’m excited to work with their vast archive—an archive that is rich in styles that have stood the test of time. My hope is to usher in the next era for Woolrich and extend their legacy well into the future,” said Snyder.

“Partnering with Todd feels very natural given his unique talent in creating an aesthetic that embodies the best of modern American style,” said Stefano Saccone, CEO of Woolrich. “As a brand with nearly 200 years of heritage, Woolrich is an endless source of creative inspiration anchored in making garments with purpose, and I couldn’t be more excited to see Todd’s vision for Woolrich Black Label come to life.”

“I have known Todd for years, and I believe he is one of the best American designers who understands the meaning of authenticity in design matrices, materials and taste,” said Cané. “Throughout my journey with Woolrich, I have always found inspiration in our archive while striving to protect our values. I am confident that Todd will continue to handle Woolrich with care, as he has in collaborations with America’s leading heritage brands throughout his career. He understands that Woolrich is ‘The oldest American Outdoor Company’ and will innovate it with integrity and pride,”

Photos courtesy Woolrich