Wolverine World Wide, Inc. announced that Susie Kuhn has been appointed president of the Active Group, which includes the Merrell, Saucony and Chaco brands.
In this role, Kuhn is responsible for leading brand strategies, executing consumer-focused go-to-market plans and driving commercial performance for the Active Group. She reports to Chris Hufnagel, president and CEO of Wolverine Worldwide and serves on the company’s Executive Team.
The Collective, the recently created “Center of Excellence,” focused on enabling the company’s brands with consumer insights, trends, and innovation, reports to Kuhn.
Kuhn brings over 25 years of global experience in footwear, apparel and retail, including senior leadership roles at Foot Locker, Nike, Converse, and Urban Outfitters. Her experience spans various disciplines, from global brand-building to wholesale, direct-to-consumer, merchandising, product design and development, and marketing. Most recently, Kuhn was Foot Locker’s President of the EMEA, responsible for brand strategy and operational performance.
“We’re excited to welcome Susie to the team and are confident that her diverse, global experience working with leading brands—coupled with her collaborative, results-driven leadership style—will help drive our Active Group brands and the entire Company forward,” said Hufnagel. “She has managed virtually all aspects of consumer-focused businesses in her previous roles – working on both the brand and retail side of the business while focusing squarely on customer journeys, driving the business, and keeping a pulse on consumer and marketplace trends. We’re eager to see the impact Susie’s well-rounded expertise will have on our Active Group brands and the entire Wolverine Worldwide team as we continue our effort to build a new company for the future.”
Kuhn said, “I‘m honored to be appointed as Wolverine Worldwide’s new Active Group President and am grateful for the amazing opportunity to be a part of the company’s strategic transformation. The Merrell, Saucony, and Chaco brands are recognized and loved by consumers all around the world, and The Collective is an industry-leading resource that will help these brands forge even stronger connections with their consumers. I look forward to building on the momentum that’s been created and accelerating these brands’ and the company’s growth into the future.”
Images courtesy Wolverine World Wide
