Wolverine World Wide, Inc. has entered into a new licensing agreement with Iris Hosiery, Inc. of Montreal, Canada, to market Wolverine brand socks in North America.
“We are excited about our new affiliation with Iris, which represents the next step in our strategy to expand the reach of the Wolverine brand beyond its core work boot heritage to apparel and other related accessory programs,” stated Kevin Smith, Vice President of Apparel and Accessory Licensing at Wolverine World Wide, Inc. “Iris was a clear choice for hosiery given its leadership position and its making and sourcing capabilities. The Wolverine brand product line from Iris will include work, outdoor and rugged casual socks. This line will reflect the core attributes of the Wolverine brand, the leader in the work segment of the footwear market, and complement the successful new line of Wolverine apparel products, which are performing well at retail. We look forward to a successful partnership with Iris.”
