Canada’s Wolff E-Bikes recently hired Mike Russell and Wayne Mansfield to head up its U.S. sales team and to service the company’s 80 U.S. retailers within its 130-store fleet.

Russell assumes the U.S. national sales manager role, and Mansfield, business development director. Together, they have a combined 70 years of experience in the cycling industry and will provide inside support and independent representation in 23 U.S. states, including major markets in New York, Colorado, California, Ohio, and Florida.

“While we’re thrilled with what we’ve been able to accomplish across North America, we’re confident this new sales organization will push us to the next level,” said Allan Kruger, founder of Wolff. “Mike and Wayne are proven veterans who bring a wealth of knowledge, experience and renown in the industry.”