The Phoenix Mercury and LifeLock entered a multi-year marketing partnership to launch the first-ever branded jersey in WNBA or NBA history, it was announced today by Phoenix Mercury President and COO Jay Parry and LifeLock CEO Todd Davis at a press conference at the NBA Store in New York City. LifeLock is an industry leader in identity theft protection.

Highlighting the innovative alliance, which runs through 2011, is the appearance of the LifeLock name on the front of Phoenix Mercury’s player jerseys and on warm-up suits. The Mercury and LifeLock are the first to finalize such an agreement following the WNBA’s decision this off-season to make this unique opportunity available for its teams and sponsors.

As part of the marquee partnership and a big benefit for the league’s most devoted fans, LifeLock will be offering a one-year complimentary membership valued at $110 each to season ticket holders of all WNBA teams. In addition, all fans can take advantage of a special offer to receive a free membership for one child 16 and under in their immediate family with the discounted purchase of an adult membership.

“I’m extremely proud to have LifeLock associated with the Phoenix Mercury and the WNBA,” said Davis. “While this partnership allows us to be the first organization to support a team and league in a unique, pioneering way, it’s also a natural fit for LifeLock to align with WNBA to reach its loyal and passionate fan base.”

“This groundbreaking partnership with LifeLock represents an important next step in the growth of the WNBA,” said NBA Commissioner David Stern. “We are confident that its alliance with the Mercury and the WNBA will accelerate LifeLock’s growth, and this deal serves as a blueprint for other associations of its kind with all our WNBA teams.”