Winterstick hired two new sales reps to cover the Northeast and Southern California regions. Laury Aitolla will service the Southern California territory, where he currently represents Helly-Hansen, Hestra, Icer, Joystick, Leedom, Line skis, and the Teton Gravity Research tour. Winter sports veteran and Vermont native Whitney Phillips will service the Northeastern states in addition to his role in promoting Mad River Rocket.

“We’re excited to have landed the right fit for Winterstick in both regions,” said Nathan Mack, sales manager for Winterstick. “Joining forces with Laury Aitolla can only enhance our presence and service to our dealers in that region, as we’re on board with a professional agency and brands that compliment Winterstick quite well. Laury is a highly capable rep with a proven track record and carries the credibility essential to our brand. With Winterstick based in Freeport, Whitney is our backyard rep. His industry experience and his extensive network in the heart of New England will allow him to radiate Winterstick’s brand presence in all directions.”

Aitolla will be servicing the Arizona and Southern California markets for Winterstick. Phillips’ territory includes Connecticut, Maine, Massachusetts, New Hampshire, and Vermont, which he’ll rove in the Mad River Rocket bus and Winterstick van.