Southern Athletic has tapped Winning Edge Sales Group, Inc. to nationally represent the Southern Athletic line of team uniforms and accessories.
“This agreement will provide our team dealers with a highly motivated nationally recognized sales force, ” said John Levy, chairman. ” Winning Edge understands the team apparel business better than any in our business and we are truly honored to be represented by Tim Davis and his team.”
Southern Athletic will manufacture a complete line of Baseball/Softball and Football uniforms for 2004 in addition to its current basketball and volleyball uniform categories.
Winning Edge Sales Group, Inc., formerly W. Lamar Young & Co, was the national sales agency for Bike Athletic. The sales force will begin selling Southern Athletic to sporting goods dealers, at the completion of the Southern Athletic national sales meeting in Dallas, this week.
