Winchester Safes has hired Stevie Barefield as its new director of marketing and Ainsley Mitchell as its digital media specialist.
“These strategic hires mark an exciting phase of growth and innovation for Winchester Safes, underscoring the company’s commitment to enhancing its brand presence, customer engagement, and industry leadership,” the company said in a media release.
Barefield joins Winchester Safes with over 15 years of experience in marketing and communications in the outdoor industry. According to a company statement, she brings with her a wealth of knowledge in driving impactful brand campaigns and fostering collaborative partnerships.
“As marketing director, Stevie will oversee brand and media strategy, campaign development, and customer outreach initiatives. Her expertise will be instrumental in elevating the Winchester Safes brand as a trusted choice for security and peace of mind, helping lead the company into a new era of growth and brand visibility,” the company noted.
Ainsley Mitchell will create compelling content to drive social media and email engagement, increasing the brand’s reach and ensuring the company’s digital presence resonates with new and returning customers.
“Ainsley’s expertise will strengthen the brand’s footprint and support its mission to make reliable, high-quality safes accessible to many,” the company said.
“We are pleased to welcome Stevie and Ainsley to the Winchester Safes team,” said Winchester Safes VP of Sales and Marketing Greg Walters. “Their combined expertise and fresh perspectives align perfectly with our growth goals, and their addition signals our continued commitment to providing our customers and partners with innovative solutions and unmatched value.”
Granite Security Products/Winchester Safes has been active in the U.S. gun safe industry for 34 years. The company was founded in 1990 by Vietnam veteran Kyle Walters, president and owner.
Image courtesy Winchester Safes/Granite Security Products
