Wilson Sporting Goods, MCM Worldwide and the National Football League unveiled Tuesday a collector’s edition football exclusive for Super Bowl LIV in Miami, FL. This is the third product drop from the Wilson and MCM partnership, which started in 2018, and the collaboration’s second limited-edition football with the NFL.
Wilson, MCM Worldwide and the NFL created a Limonta gold football to celebrate the 100th anniversary of professional football. Three panels of the football feature MCM’s Visetos design. The main panel features the Wilson script logo and the NFL’s 100-year-old season logo. The ball is finished with black laces.
“Our partnership with MCM celebrates the cultural phenomenon and energy of the sports lifestyle movement,” said Amanda Lamb, Wilson’s global marketing director, team sports. “For Super Bowl LIV, we wanted to create a football that brought together the very best of Wilson, MCM and the League. The result is a ball that is unlike anything football and fashion fans have seen before and that celebrates the 100th anniversary of the game in style.”
“We are excited to see our partnership with Wilson continue to evolve. This year we set out to create a truly unique, limited, collector’s football to commemorate the NFL’s 100th anniversary, and the result has exceeded expectations again,” said Patrick Valeo, president of MCM Americas. “Sports and football have created a natural platform for players to express their personal style, and MCM is honored to have so many athletes representing and supporting the brand on and off the field.”
Photo courtesy Wilson Sporting Goods