Wilson Sporting Goods opened its second retail store in New York City. The store is located on the Upper East Side of Manhattan.
Following the steps of its SoHo flagship store that opened last year, the uptown location has more than 8,000 square feet of space across two floors and includes a multi-use court on the lower level for customers to test Wilson’s equipment, apparel and accessories.
“New York continues to be a priority market for Wilson as we expand our retail footprint,” said Gordon Devin, president and general manager, Wilson Brand. “From permanent retail locations to pop-ups, we will celebrate athletes of all levels and offer them the best of Wilson, ranging from premium products to curated experiences.”
The Upper East Side store, located at 1517 3rd Avenue, features an “Equipment Room,” where shoppers can rent select products to playtest before purchasing across baseball, softball, tennis, pickleball, basketball, football, and volleyball, among others. Rental fees range from $5-to-$10 a day based on product, and all rental fees will be taken off the final price if purchased.
A curated assortment of equipment will cross over sports categories, including official Wilson basketballs of the NBA and WNBA, the Duke (the official ball of the NFL), A2000 gloves, and tennis rackets, including the Pro Staff and Clash and D9 Irons. The store will also offer Wilson’s athletic lifestyle sportswear collection and in-store services—racket stringing maestro, ball glove personalization and club fittings. A golf simulator is also on-premises.
Wilson announced it would open a third NYC retail store on Columbus Circle next month and pop-ups in key locations throughout the summer. The company’s annual pop-up will also operate at the US Open, where Wilson has been the official ball and racket stringer for over 40 years.
Photo courtesy Wilson
