Wilson Sporting Goods announced the continuation of its partnership with Autism Speaks, a nonprofit organization dedicated to supporting the needs of people with autism and their families. Wilson will donate $100,000 this year to support the Autism Speaks mission including increasing advocacy and support, providing reliable information and resources, and advancing research into causes and better interventions.

Wilson has also created a limited-edition “Love the Moment” collection of Wilson and Louisville Slugger baseball products to raise awareness of autism and funds to support Autism Speaks resources and programs. With an estimated one in 54 U.S. children on the autism spectrum, Autism Speaks is dedicated to enhancing lives today and accelerating a spectrum of solutions for tomorrow.

“Autism affects a great number of people in the U.S., and that includes many of the baseball and softball families that we serve,” said Michael Markovich, global commercial director, Wilson Baseball and Softball. “We know that every person with autism has unique strengths and challenges, and many may feel misunderstood or excluded. We hope that through this partnership with Autism Speaks, we can play a part in creating more understanding and acceptance of people with autism.”

“We’re thrilled to continue our relationship with Wilson, and we are incredibly thankful for this ongoing partnership” said Autism Speaks Strategic Initiatives and Innovations Officer Lisa Goring. “Now more than ever, the autism community needs our support and that of our partners. This partnership will help us provide for people with autism and their families in urgent need of resources and fuel our continued commitment to building a kinder, more inclusive world.”

Wilson Sporting Goods’ partnership with Autism Speaks is the latest in a history of initiatives supporting important causes. The company’s Louisville Slugger brand created the “Going to Bat Against Breast Cancer” initiative with Major League Baseball in 2006 to raise awareness and funds for MLB’s breast cancer charities.

Logo courtesy Autism Speaks