Wiley X, Inc., the sunglasses manufacturer, has renewed its partnership with the Breast Cancer Research Foundation (BCRF) for 2013. Throughout the year, Wiley X will support the BCRF by donating $3 for each retail sale of its fashionable new WX Chelsea sunglass for women. Every pair of WX Chelsea sunglasses also ships with a BCRF Pink Ribbon static lens sticker, further helping to raise awareness of this disease that impacts so many women and families around the world. This iconic Pink Ribbon logo is recognized around the world as the symbol for the fight against breast cancer, particularly during Breast Cancer Awareness Month each October.
“We are pleased to renew our partnership with this worthy organization, and to support the BCRF’s continuing fight for a cure,” said Wiley X Co-Owner Myles Freeman, Jr. “This year, we decided to tie our annual fundraising efforts to sales of our new WX Chelsea. Were confident this new style will quickly become a top seller among women everywhere – and with each sale, our company will be helping to raise both awareness and much-needed funds for the cause,”