Wiley X, a maker of protective eyewear for outdoor, tactical, and shooting sports, has expanded its national sales representation with the addition of two new rep groups and an expanded territory for a legacy partner supporting retailers across key regions, and deepening its presence in strategic markets nationwide.
- Brandywine River Reps, Inc., led by Principal Andy Molter and agent Alex Dorris, will represent the company in the Northeast, including the Mid-Atlantic and New England regions. Molter and Dorris have over 40 years of combined experience in the outdoor and shooting sports industries with a deep understanding of regional trends.
- Odle Sales, a legacy Wiley X partner, has expanded its territory to include the Western U.S., the Rockies, and the TALO regions (Texas, Arkansas, Louisiana, Oklahoma), in addition to its existing territory in the Midwest. The agency has garnered a reputation as a best-in-class business consultant with a team that includes a dedicated law enforcement unit.
- Praelia Group will represent Wiley X in the Southeast. Led by industry veteran Buck Rowlee, known for his in-depth expertise in sunglasses. The group brings decades of experience connecting outdoor products with top-tier retailers and will bring fresh energy and insight to Wiley X’s continued growth in the Southeast.
“This expansion marks an exciting step forward for Wiley X,” said Seth Quackenbush, director of Outdoor Sales at Wiley X. “By aligning with Brandywine, Praelia Group and the expanded Odle team, we’re bringing experienced boots-on-the-ground coverage to our retail partners across the country. Each group offers deep regional expertise and strong relationships that will help us better serve our dealers and reach new audiences in the outdoor, tactical and law enforcement spaces.”
Image courtesy Wiley X
