Wiivv Wearables Inc. launched its next phase of custom-fit footwear after raising $4 million in Series A funding and acquiring Esoles, known for their modular customizable footbeds.
Wiivv’s Series A funding is being led by a private Seattle-based tech investor syndicate. Existing major investors Eclipse VC, Evonik Venture Capital, Real Ventures and Asimov Ventures will also join the round, which is set to officially close in the first quarter of 2017.
Through the acquisition of Esoles, Wiivv will have possession of data for over 50,000 3D foot scans, allowing for enhanced precision in the development of the company’s future footwear products.
“The highlight of 2016 has been the formation of a world-class team of innovators and partners, who are all passionate about the positive everyday impact we can have in people’s lives with custom-fit footwear becoming available mainstream,” said Shamil Hargovan, CEO and co-founder. “We will accelerate our vision of every shoe made custom to you, and will continue to learn and lead as we bring custom footwear to the masses.”
Photo courtesy Wiivv
