Hunting manufacturer and lifestyle brand Wicked North Gear (dba Wicked North) announced it completed the acquisition of DIY taxidermy manufacturer, Big 8 Products.
“Big 8 has brought smart, clean and relevant designs into the hunting industry, so we were very interested when the opportunity for the acquisition was presented to us,” said Bobby Herda, Wicked North founder and CEO. “Adding DIY Taxidermy to our lineup is a natural addition to our post-harvest solutions. The brand on the products will change, but the same product quality Big 8 customers have come to expect will be well-represented within the Wicked North brand.”
“The brand and leadership of Bobby immediately got my attention,” said TJ Eads, co-founder, Big 8 Products. “The Turkey Beard Hanger is a perfect complement to the Turkey Field Dressing Kit, and the antler displays, tags and Euro mount solutions are right in line with where Wicked North is headed. I couldn’t be more excited to see where this great brand goes.”
Glen Reich, director, e-commerce, Kelly Brand Management added, “I knew right away that this acquisition would be a perfect fit when I compared each of the brands’ strengths. The robust community that Wicked North has developed over the years, combined with the expanded assortment of quality taxidermy products Big 8 Products created, offers a massive opportunity for growth. Retailers and consumers alike should be very excited to see these products on store shelves this fall.”
The plan is to sell the current inventory of Big 8 branded products as the company builds its newly-branded Wicked North SKUs.
Photo courtesy Wicked North