UK-based Whyte Bikes has renewed its partnership with Hawk Bike Sales GmbH, the distributor of bike brands in the German and Austrian markets.
The partnership will see Hawk Bike Sales GmbH present Whyte’s latest bike range, including the eMTB, the ELyte collection, trail and enduro mountain bikes, and the electric RHeO range.
“We are very pleased to be able to continue to sell the premium brand Whyte exclusively to specialist retailers in Germany and Austria,” explained Jens Kampe, managing director of Hawk Bike Sales GmbH. “Whyte Bikes has always stood for outstanding performance, innovative ideas and creative solutions. These characteristics have given the brand a distinctive and unique design appreciated by cycling enthusiasts across Europe.”
Whyte’s International Sales Director Ross Patterson commented on the renewed deal.
“Having worked with Jens and Christian at Hawk for some time now it’s great to take our relationship to the next level by formally extending our distribution agreement,” he said. “We look forward to working closely with them to develop the brand through the best retailers and, ultimately, see even more of our latest generation award-winning eMTBs, leisure, and urban bikes on the streets and trails of Germany and Austria.”
The Hawk Bike Sales GmbH announcement is the third in as many months for the British brand, following recent deals with Italy’s DSB and New Zealand’s Solis International.
“It’s an exciting time for Whyte and our international partners,” explained Patterson. “We have invested heavily in product development and have a world-class program for 2025, including the latest must-have tech packaged in Whyte’s award-winning way. Our brand has turned a big corner, and we are continuing to invest as we accelerate momentum.”
Image courtesy Whyte Bikes
