Whoop, a human performance company, and the National Football League Players Association (NFLPA), via its newly formed athlete-driven accelerator, the OneTeam Collective, formed a partnership that makes Whoop the Officially Licensed Recovery Wearable of the NFLPA.
This is the first time a players association in professional sports has partnered with a wearable technology company.
The Whoop Strap 2.0 will be distributed to every current and incoming NFL player to allow them to monitor their strain, recovery, and sleep.
“Our mission at Whoop is to empower athletes. This partnership with the NFLPA is truly the first of its kind in that athletes will finally become both healthier and wealthier by collecting, controlling, and ultimately having the ability to sell their own health and performance data,” said Will Ahmed, founder and CEO at Whoop. “We applaud the NFLPA’s vision and share its commitment to work with athletes to better monitor their recovery and enable longer careers.”
Whoop was secured through the OneTeam Collective, which is designed to give innovative companies the opportunity to leverage the NFLPA’s exclusive group player rights.
“Every day, NFL players produce data that can translate into physiological and financial opportunities. We see partnering with Whoop as the first step in harnessing this exciting technology,” said Ahmad Nassar, president of NFL Players Inc. “We are excited to have Whoop and its innovative, holistic monitoring technology serve as our first OneTeam Collective deal. Together, we’re paving the way towards a new frontier where athletes are empowered by data.”
“Whoop and the NFLPA are putting the power of data directly in the players’ hands. I want to recover faster, avoid injuries, and have a longer career. This partnership has the potential to contribute to my health, which is imperative to my career in football,” said Russell Okung, Los Angeles Chargers.
Photo courtesy Whoop