Whoop announced the acquisition of Push, a Toronto-based sports technology startup, in a cash and stock transaction.
Whoop said the two wearable technology companies are “built on a similar foundation of sports science and physiological research with a shared focus on delivering personalized data, actionable insights and demonstrable health improvements.”
Push focuses on velocity training data using a sensor that can be worn by athletes in multiple locations on the body. The equipment is made to quantify weightlifting performance via metrics like speed, power, force, and acceleration.
“Many of the members and organizations we serve have long asked for additional insight into the physiological impact of weightlifting and functional fitness,” said Will Ahmed, Whoop founder and CEO. “The integration of Push’s industry-leading strength-training technology into our platform will allow Whoop to provide even deeper insight into how these activities impact the human body.”
With the acquisition of Push, the Whoop platform will be equipped with enhanced hardware, software and analytics providing comprehensive feedback on training and wellness.
“Our team has been dedicated to creating cutting-edge technology solutions to help athletes at all levels reach their goals and Push human performance forward,” said Rami Alhamad, Push founder and chief product officer. “We are thrilled to join Whoop and offer our customers a more complete picture of their training.”
Whoop is the Official Fitness Wearable of the PGA and LPGA Tours, CrossFit, and the Official Recovery Wearable of the NFLPA.
Photo courtesy Push