White Sierra is relocating its corporate headquarters and warehouse to Sunnyvale, effective Monday, April 19. The move follows several years of growth and profitability for White Sierra, including the successful launch of a new, 2004 fall sportswear line that was met with great enthusiasm by retailers at the recent Outdoor Retailer Winter Market.
“The new, greener campus is a great fit with White Sierra's outdoor-metropolitan style,” said Al Whitworth, marketing director. “Our new location will allow us to draw inspiration from our Bay Area surroundings, with open-air bakeries and cafes, beautiful redwood trees and an easy commute via train from San Francisco or San Jose.”
Whitworth said plans are in the works to add a climbing wall to the new, 40,000-square-foot facility, which the company purchased for an undisclosed amount. White Sierra's entire staff of approximately 30 employees will make the move from the company's previous location in Santa Clara, less than 10 miles away.
The new location presents excellent opportunities for growth, Whitworth said, as White Sierra gears up for this summer's highly anticipated launch of its Spring 2005 line of outdoor, travel and resort apparel for men, women and kids.
