Whistle Sports, which curates and delivers sports content across social, digital and TV platforms, and the National Football League (NFL) partnered to create and distribute original NFL-themed social media content throughout the year.
The content will star social creators and athletes from Whistle Sports’ network and will be distributed throughout the company’s network of fans and followers across social platforms. The intended audience is “social-first millennial fans” according to a press release about the partnership.
“This evolution of our partnership is a major stride as brands have been actively seeking ways to leverage social content and creators focused on the NFL, on the channels where millennials are following sports 24/7,” said Whistle Sports President Jeff Urban. “From a brand perspective the agreement enables advertisers to activate around NFL-themed content to reach their audiences via means that have been proven highly effective and have not been previously available – through native upload to some of the biggest and most engaged social channels.”
The regularly updated content will showcase football entertainment programming, including short-form comedic takes, impersonations, fan subculture documentaries, workout and training videos, skill competitions, alternate histories, trick shots, and e-sports face-offs.
“Our fans continue to demonstrate an insatiable appetite for NFL digital video content,” said Julie Moeller, VP of media strategy for the NFL. “We’re looking forward to working with Whistle Sports and its creators to develop and distribute this exciting new content across a broad range of social media platforms, providing another key touch point for our fans and sponsors to participate in NFL conversation online.”
