While DC Shoes found a savior of sorts, it appears that the ol Nike magic wasnt enough to keep the fledgling Savier skate brand alive. The small Portland-based company that was funded in part by Nike in 2001 has shut down operations.
In a release last week, Savier said it was “not able to achieve its financial goals in todays challenging retail and economic environment”. Management said it was “exploring a number of strategic alternatives” they hope can leverage the companys brand and designs.
The companys nine employees will be laid off, but Savier will continue to deliver product through its summer line of orders.
Nike said it will continue to focus efforts in the skateboard market through its own skateboard division that is headed by Sandy Bodecker. “Our biggest challenge is getting the skate community to believe our commitment is as strong as other skate brands,” said Bodecker in the Portland Tribune. “So we're entering the skate business quietly and respectfully — really listening.”
