Westcomb, the Vancouver, BC-based outerwear brand, launched a redesigned website that allows customers to order products directly off its site.

Westcomb’s new site has simplified the shopping experience by allowing Westcomb customers to find, research, and buy their favorite gear all in one place. With detailed product descriptions, features and benefits, and photos on each product page, the new site allows customers the ability to easily browse and compare colors, styles and models in a centralized location before adding to their cart and checking out on this one-stop-shop site.

“While our website redesign is intended to make online shopping easier and more efficient for our customers, conceptually we really wanted the site to create meaningful points of distinction between Westcomb and other companies in the outdoor apparel market, and between the specific products in the lines we've created,” said Westcomb founder Alan Yiu. “For example, the new site not only showcases the industry defining fabrics we source, but also shows how we intentionally use ingredient brands in each piece of gear to create the optimal experience for specific outdoor applications.”