Westcomb, the Vancouver-based manufacturer of outdoor apparel, hired new sales agencies in two U.S. territories. Pursuit Brand Equity Group will represent Westcomb in the Northeast (ME, NH, VT, MA, CT, RI), and Moraine Sales will represent the company in the Mid-Atlantic (NY, NJ, PA, VA, DC, MD, DE).

Based in New Hampshire, Pursuit founders Jonathan Vinet and Adam Casey bring a combined 15 years experience in the outdoor and ski industries. Other brands their agency represents include SCARPA North America, Icelantic Skis, Sole Custom Foot-beds, Sugoi Performance Apparel, Ray-Ban Eyewear and Mountain Shades/Optic Nerve Eyewear.


Moraine Sales is based in New York City. Founder Todd Fairbairn has been in the outdoor business for 11 years. He worked for a number of years for The North Face, first in sales and later as an in-house sales representative based in New York, where he built relationships with core outdoor and ski shops as well as urban and fashion boutiques. Fairbairn established Moraine sales in 2002 and is joined by Moraine colleagues Dana Seaton and Cathy Tomlin. Moraine also represents Canada Goose and Baylis self-powered MP3 players, radios and lights.