West Marine plans to open the biggest store in the company’s history by year’s end in Fort Lauderdale to better serve the boating and “Yachting Capital of the World.” The 50,000-square-foot store will be twice as big as the company’s current largest store and will be focused on serving both local and seasonal boating customers.
“Were designing and building the new Fort Lauderdale West Marine Boating Superstore from the ground up to better serve the customers in this amazing boating market,” said West Marine CEO Geoff Eisenberg. “We believe it will be the world’s largest (and hopefully most exciting) boating store, with the largest selection of core for-the-boat products and for-the boater apparel and shoes.”
The West Marine Boating Superstore will have many in-store experiential features never seen before in a West Marine store. As an example, the centerpiece of the Ft. Lauderdale Boating Superstore will be a Megayacht fly bridge displaying the nation’s largest retail presentation of marine electronics and audio systems.
This store is being designed by retail architects Bergmeyer Associates, Inc, in conjunction with the West Marine Visual Merchandise Store Design team. The architect of record and developer of the project is Ft. Lauderdale-based Stiles.
This is the largest of five flagship locations West Marine is opening across the country in 2011. The other four flagships are in the 22,000-30,000 square foot range and are located in: Woburn, MA (now open), St. Petersburg, FL (now open); North Palm Beach, FL (now open) and Honolulu, Hawaii is planned for later this winter.